Job Description

Digital Marketing Specialist

Overview:

Pembroke Realty Group is seeking a talented and experienced Digital Marketing Specialist to enhance our online footprint within the multi-family industry . The ideal candidate will have a robust understanding of digital marketing strategies and be adept at managing social media, websites, web accounts, online reputation, customer relationship management (CRM), and graphic design projects. We're looking for a creative, analytical professional with a solid background in digital marketing, including SEO, social media, Google Ads, email marketing, and proficiency in tools like Canva and Constant Contact, all aimed at driving ROI and improving occupancy rates.

As a forward-thinking company, we welcome innovative ideas and value creativity in every aspect of our work. Our goal is to optimize tenant retention, enhance community engagement, and ensure the financial performance of our multi-family properties.

Key Responsibilities:

• Develop and Enhance Brand Presence: Cultivate an engaging online presence across platforms such as Instagram, Facebook, Twitter, Pinterest, YouTube, and other relevant outlets to attract prospective residents and retain current tenants.
• Content Creation & Management: Create and maintain compelling content for social media and websites that resonate with current and potential residents, highlighting community amenities and promoting lease-up strategies.
• Website Management: Oversee the updating and management of our company websites, ensuring accurate unit listings and showcasing the unique features of our multi-family communities.
• Graphic Design & Printed Materials: Design and produce digital and printed marketing materials, including flyers, brochures, and promotional items, using tools like Canva and Adobe Suite to maintain consistent branding across all media.
• Social Media & Online Reputation Management: Manage day-to-day operations of social media channels, including Yelp, Google, and Apartments.com. Monitor, tag, and analyze conversations and interactions to maintain a positive brand image and drive resident satisfaction.
• Email Marketing: Utilize Constant Contact to create and distribute engaging email campaigns.
• Google Ads & Analytics: Oversee Google Ad campaigns and manage analytics to track performance, optimize cost per lease, and maximize ROI.
• CRM Management: Implement and manage CRM systems to track and analyze resident and prospect interactions, improve lead generation, and enhance resident engagement strategies.
• Stay Ahead of Industry Trends: Continuously research and implement new tools, platforms, and trends in social media, digital marketing, and graphic design to stay competitive and enhance the value proposition of our multi-family portfolio.
• Campaign & Event Support: Conceptualize, develop, and support digital marketing campaigns and resident events that boost engagement and improve tenant retention.
• Create Monthly Newsletter: Produce and send out a monthly newsletter to keep residents and prospects informed about community updates, move-in specials, and events.
• Additional Responsibilities: Perform other related duties and tasks as required to support the digital marketing efforts of Pembroke Realty Group.

Skills & Requirements:

• Bachelors degree in marketing, communications, or a related field (preferred).
• 2-5 years of professional experience, with a focus on the multi-family or property management industry (preferred).
• Strong attention to detail and excellent time management skills.
• Proficient in Adobe Suite (Photoshop, Illustrator), Canva, and Microsoft Office Suite.
• Proven experience in social media management, content marketing, and understanding of occupancy rates and tenant retention strategies.
• Experience with CRM systems, Constant Contact, and their application in marketing and resident relationship management.
• Fair Housing Certification is advantageous.

Benefits:

We offer a comprehensive benefits package to support your well-being and career growth.

How to Apply:

If you are excited about this opportunity and are ready to make a digital impact in the multi-family industry, send your resume to mstott@pembrokerealty.com .

Pembroke Realty Group is an Equal Opportunity Employer. All applicants will be considered for employment without regard to race, religion, gender, sexual orientation, national origin, age, or disability status.

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