Job Description

Job Description

About the Company

BaseCamp Franchising is seeking a talented Graphic Designer to create high-quality visual assets that support both our corporate brand and our network of franchisees. This role works across digital, print, and in-store channels to keep the Uptown Cheapskate and Kid to Kid brands consistent, fresh, and engaging.

**An online portfolio is required for consideration.

What You’ll Do

• Design visual assets across multiple touchpoints:
• Digital: social media, website graphics, email marketing (email design experience is a plus)
• Print: flyers, direct mail, signage
• In-store: window graphics, point-of-sale materials
• Franchisee templates and local marketing materials
• Apply and help evolve brand guidelines for Uptown Cheapskate and Kid to Kid
• Collaborate with marketing, creative, operations, and franchise partners on campaigns, promotions, and new store launches
• Develop scalable, brand-safe templates that allow for local customization
• Prepare production-ready files for print and digital execution
• Manage multiple projects and deadlines in a fast-paced environment
• Stay current on design trends, retail/franchise marketing, and sustainability-focused design

What We’re Looking For

• Bachelor’s degree (or equivalent experience) in Graphic Design, Visual Communications, or a related field
• 2–5+ years of graphic design experience (level dependent), preferably in retail, brand, or franchise marketing
• Strong portfolio required showcasing digital and print work
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign); Figma or similar tools a plus
• Strong typography, layout, color, and composition skills
• Understanding of print production and pre-press workflows
• Strong communication skills and ability to collaborate cross-functionally
• Ability to manage multiple priorities and meet deadlines

Preferred

• Experience working with franchise or multi-location brands
• Email design experience (templates, campaigns, lifecycle emails)
• Motion graphics or video experience
• Retail or in-store marketing experience
• Interest in sustainability and value-driven brands
• Understanding and ability to use AI in Adobe Suite

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