Job Description

Job Description

Company Overview:

We continue to be the trusted leader in therapeutic footwear by delivering value, quality and satisfaction while fostering an environment of compassion, respect, and partnership within the diabetic community we serve. As experts in the field, we assist our clients by working one-on-one with each of them to find the right custom solution, all while offering broader assistance and education around maintaining their overall health.

Position Summary:

The Graphic Designer is responsible for delivering high-impact visual assets that support Priority Footwear’s brand, marketing strategy, and customer experience. This role develops and executes creative content across digital and print platforms to ensure brand consistency and market competitiveness. The designer collaborates cross-functionally with Marketing, Sales, Product Development, and Leadership to translate project requirements into compelling visuals that align with organizational objectives and support commercial growth.

Key Responsibilities:

• Develop and execute innovative visual concepts and provide creative input for digital and print media including static, animated, and video formats.
• Design brand marketing materials for digital advertising, social media, website, emails, printed literature, display, out-of-home, point of purchase.
• Execute in-house photo retouching and editing for all imagery assets. Maintain consistency across all imagery, including color accuracy, lighting, contrast, and brand look-and-feel.
• Create and edit motion graphics in Adobe After Effects, Premier Pro or other animation tools to enhance campaign visuals.
• Edit and refine video content for clarity, pacing, and brand alignment across all marketing channels, a plus.
• Manage visual projects from concept through production, ensuring consistency in color management, typography, layout design, and overall aesthetic quality.
• Proofread to produce accurate and high-quality work.
• Collaborate closely with marketing, product development and leadership to craft compelling visual narratives that align with strategic goals.
• Maintain an organized workflow by managing files efficiently within digital asset libraries while adhering to brand guidelines.
• Research, identify, and monitor design trends, analyzing competitors and cross-industry brands to stay ahead of the curve and for creative insights.
• Stay up to date on industry best practices, tools, and techniques in graphic design.

Experience:

• 1-2 years of hands-on experience as a Graphic Designer with a strong portfolio showcasing diverse projects across branding, digital art, motion graphics, and print media.
• Graphic design degree or art background
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Familiarity with motion design or animation tools (After Effects, Premier Pro), a plus.
• Understanding of production processes for both digital and print media.
• Knowledge of digital marketing strategies and content management systems to support online campaigns effectively.
• Solid understanding of color theory, typography principles, layout design, typesetting techniques, and visual hierarchy.
• Ability to produce high-quality photo manipulations that enhance visual storytelling.
• Visual storyteller and creative problem-solver with excellent written and verbal skills
• Strong presentation skills with the ability to clearly communicate ideas to clients and internal teams.
• Adept at multi-tasking, with strong organizational skills, attention to detail, able to turn around projects quickly, takes direction.
• Excels in a collaborative environment but able to manage own workload and meet deadlines.
• Self-starter who exhibits curiosity and is up to date with current design trends and competitive landscape.

Job Status: Full Time

Job Location: On site Milwaukee, WI

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